Posts by Damien Maher
Live streaming VS video conferencing: what's the difference?

With the event industry still in lockdown, COVID-19 has thrust day to day business into the virtual (streaming) world. From board meetings and AGM’s to industry briefings and virtual events, it’s all online. Today, even the smallest event is being delivered virtually via our configured studio. However, when potential clients contact us there seems to be some confusion between live streaming and video conferencing.

Read More
BlogDamien Maher
Case Study: Aspen Medical's Corporate Animation

Creating your brand identity through bespoke animation. Aspen Medical is a provider of global healthcare solutions. As a rapidly expanding business with a global presence, Aspen Medical required a unique corporate animated explainer that would translate across multiple markets and continents.

Read More
BlogDamien Maher
Celebrating 8 years working with TEDxCanberra

Since 2012 Newcast has been the video production partner of TEDxCanberra - our city’s very own entertainment, design and ideas forum. TED.com has strict guidelines on how video content should be captured for every TEDx franchise and if a talk is deemed noteworthy, the content is sent to TED.com to publish on their global network.

Read More
BlogDamien Maher
How does Newcast produce a video?

Producing a video is an exciting process and we want to take you on the journey with us. Production Logistics: once your quote has been approved we schedule the job for production. If we need any specialised contractors, we book the right people for the project as soon as possible.

Read More
BlogDamien Maher
Facebook versus YouTube live streaming: which is best?

Until only recently, broadcasting an event required a huge outside broadcast truck, 100’s of meters of cable and a crew of 20…oh and a TV channel to broadcast on. I’ve been involved in live broadcast for 20 years and the live streaming industry since 2006, working as Executive Producer of video production at Fairfax Media.

Read More
BlogDamien Maher
Does online video advertising actually work?

Last week a client contacted us at Newcast Studios to discuss an online video advertising campaign. They had tried advertising in local newspapers (to the tune of $10,000) but saw no one extra customers and they weren’t keen on radio advertising or TV. So they asked us; does online advertising work?

Read More
BlogDamien Maher
What is the key to a successful video campaign?

The first step to using video successfully for your business is knowing what you want to say and who you are saying it to. It sounds simple, but we have encountered many clients over the years who decide they want a video, but have no idea what they want it for nor who or where their audience is.

Read More
BlogDamien Maher
What are the best editing programs?

So you want to edit your video? Once upon a time, editing was the domain of production houses and TV stations. Today, apps can edit your content for you, but they are limited in what they offer the end user in the ways of changing, well, anything.

Read More
BlogDamien Maher
DIY video production versus video production companies

Recently a slew of disruptive video production companies has launched, claiming to innovate the video production business with cheaper video product offerings. These services offer a different model than traditional video production companies, allowing clients to create larger volumes of content for a lower price.

Read More
BlogDamien Maher
Video production mistakes: 3 problems that are easy to fix

3 critical video production mistakes that businesses make when trying to communicate professionally and engage an audience include: not enough resources – it goes without saying that ‘you get what you pay for’ and this is even truer when producing video. It has nothing to do with how top-of-the-range your lenses are, it’s the types of equipment you use!

Read More
BlogDamien Maher
Case Study: Covering the Ebola Epidemic

The Ebola epidemic that hit Western Africa in 2014 was one of the greatest challenges humanity has faced in decades. There was incredible pressure from the public, NGOs, and health workers willing to assist in the fight, but the Australian Government refused to support the relief effort.

Read More
BlogDamien Maher
Case Study: Soldier On National TV Commercial

Newcast Studios a big believer in corporate responsibility. Every year we reach out to a charity to offer in-kind assistance to help market their brand or initiatives. In 2016 we wanted to create a national TV commercial with Soldier On, a charitable organisation that assists those who return after serving our country; the veterans and their families to secure their futures.

Read More
BlogDamien Maher
The power of video links

Whether your video is promotional or instructional, interactive links are a valuable addition to any video. Clickable video links are different from YouTube ‘annotations’. Annotations can only include links restricted to your youtube account. Clickable video links can take you anywhere.

Read More
BlogDamien Maher